In 2020, Due to the pandemic situation maximum e-commerce sales went through the roof. People got quarantined and spent a lot of time on social media platforms. In this article, we are going to discuss some new Digital Marketing Trends that will engage and retain your current customers and generate more value for your business.
Top 7 Digital Marketing Trends in 2021:
Live-Streams: In this pandemic situation people spent entire the time at home. Consumers were unable to attend in-person events or programs as they canceled or postponed. A number of people tuning into live-stream from their favorite actor, musician, or an online workshop. It is seen that Facebook live viewings spiked almost 45-50% during lockdown periods and in Instagrams, it's almost 65-70%.
Google Listings and Local SEO: Local listings or Google listing can be an important part of your small or big business. Make sure your local listings are verified properly and currently available on various search platforms. You have to sure about geographical-defined service areas within your local listings so that in “near me” searches your business can show up.
Automated Google Ads Bidding: In automated bidding, marketers devote their time to optimize other aspects of PPC performances which deliver a better output at a lower cost to their clients.
Video Marketing: Many Digital Marketing companies use video marketing strategy for their business. Almost 60-70% of consumers share a brand’s video. It is seen that almost 60-70% of marketers said that the conversion rate has been improved by video marketing. In the context of digital marketing trends, video marketing is considered a great valuable technique.
Social Messaging Apps: Social messaging apps like Facebook Messenger, Whatsapp are very much Popular platforms for spreading business. The popularity of these messaging apps is increasing day by day. By using social messaging apps you can market your company’s product and services where your customers are hanging out.
Visual Search: As per social media statistics 60% of millennials are interested in visual search capabilities. In Pinterest Lens users are allowed to take a photo of an object to find out its related items. Pinterest launched some new tools to help marketers sell their product with catalogs in which any consumers can upload and convert their product into shoppable pins. Like Pinterest, Google Lens, Camfind, and Bing visual search also trend in 2021 to draw customers and serve them the accurate product.
Big Data: In the current Time there is great news for marketers that The big data industry will continue to grow exponentially. The data experts got more value as they developing a customer data platform to help manage, analyze, and leverage their data.
Above we have discussed digital marketing trends. In a digital marketing service, you must keep updated with new technologies, new techniques, tools, and strategies to gain an edge over your competitors.