ECommerce Websites play a huge role in business marketing. So it is very much important to rank in the top position of search engines for business growth and promoting the website. For getting top priority for search engines, SEO is highly needed. If you have a proper strategy for an ECommerce SEO Service then you can boost your business easily. Here we will discuss some important tips about ecommerce SEO, which strategies follow the best SEO company for ecommerce websites.
Sitemap Submission: The sitemap is an XML file that defines the structure of the website and it is the readable version for search engine bot. Make a sitemap for your website and submit a sitemap to the search engine webmaster tool. This will help crawlers to crawl your website for faster indexing. For an ECommerce website, it is very much important.
Keyword Research: Choosing a proper and relevant keyword is very much important for ECommerce SEO Optimization. First of all, make a list of all pages of your site and then find appropriate keywords for each of the pages. Try to find a Long-tail keyword because it impacts positive impressions for any web page. For choosing your keywords you can take the help of some Keyword Research Tools. Some popular Keyword Research tools are given below:
SEMrush,
Google Keyword Planner,
Ahrefs,
Amazon Suggest.
Defining Product: Defining the product is very much important with the proper image. Make relevant content for the product and use simple words for defining the product. Always be honest when you are describing your product.
On-Page SEO: Proper On-Page Seo is also needed for Ecommerce websites.
Find a title tag with a length of 55-60 characters long and also use the target keyword in it.
Optimize the meta description with a length approx 150 characters. This will appear in the SERPs and visitors will get a little description of your website. So make it precise and interesting.
A slow-loading page can interrupt your website ranking and affect bounce rates. So don't use any large images on a web page. Optimize your image with a proper alt tag.
Use different keywords for different pages. Put unique content against each page. Also, consider your content should be easy to understand.
Optimize your URLs properly so that visitors can easily understand your page by seeing the slug. Make it short and include a keyword on it. example:
xyz.com/category_name,
xyz.com/category_name/subcategory_name,
xyz.com/category_name/subcategory_name/subcategory_name,
xyz.com/category_name/subcategory_name/subcategory_name/product (product page).
Technical SEO: For any ECommerce website, Technical SEO is very much important. By Using site audit tools you can resolve technical SEO issues.
Remove duplicate content,
Optimize slow page speed,
Remove broken links
Low word count can put a negative impression on SERPs. So try to write approx 1500+ word content.
Fix keyword cannibalization issues. That means you can not use the same keyword for different pages on a single website.
Link Building: Link building is necessary for any ECommerce website.
By using some tools like SEMrush, Ahrefs, etc. study well on competitors' websites.
Find relevant Social Media groups and post your product content including links.
You can get links from your suppliers or distributors.
By Guest-posting you can increase your website visibility.
SEO Audit: SEO Audit is very much important for every ECommerce website. Analyzing a website helps to know the area of weakness and where you should improve. It will help to identify the demographic of visitors, page views, and varieties of attributes.
So, hopefully, you understand that for more Engagement, Leads and visitors, ECommerce SEO service is very much important. Above discussion is a definitive guideline and it is very simple and helpful for readers.